About 3 weeks ago, I posted in my Facebook group that I would be doing a test of Pinterest ads.
I should mention that as of right now, Pinterest ads are invite only. They send you an email and you’re in. If not, you wait.
I have been running 2 ads for posts on my wife’s blog Katie Did What for 3 weeks now and here’s how it’s going:
I blocked out the campaign names because they contain keywords that we rank well for.
Ok, so let’s break these numbers down.
Let’s start with the one that most people care about – what we spent. To date, our total spent is $223.83.
What has it gotten us?
A whopping 538,000 impressions on those two pins, which I don’t care too much about. Impressions are just how any times the pin has been loaded onto people’s screens. I care about results.
Like… 1,150 re-pins. Want to know the best part about these? They are free. We only pay when someone clicks the pin and goes to our site, so this is all a bonus to me. Plus, if they pin it and then click later, I don’t believe we pay.
We did pay for a total of 2,290 clicks at a rate of $0.10 per click. This is incredible to me. We started out with a higher rate and dropped it gradually until we stopped seeing clicks and impressions. Then, we bumped it up a bit and have found a happy medium level where we get clicks at a great price. As you can see, one of the ads is getting us $0.07 clicks and the other $0.15 clicks.
The rising graph shows how we’ve been getting more for our money. We have not increased our daily budget, but as you can see, our clicks and re-pins have gone up, due to us lowering the price we are willing to pay per click.
Here’s the thing about Pinterest ads, or any ads for that matter: you have to see a ROI at some point. I believe you should run tests for at least 2 weeks to get a solid idea of what is working and what is not. We have these 2 ads leading to pages on Katie’s site with some affiliate links. They were also already very popular posts, so we knew they would be well received by new people clicking through via ads.
We’ve seen the ads give us about a 100% return on our investment. Because of that, after this test, we will not only be continuing these ads, but will create a couple more and bump up our daily budget. You see, once you realize that ads are providing a bigger return than you are investing, it’s time to scale that as much as possible.
So, instead of say, spending $10 a day to increase your earnings by $15/day, you could spend $100 a day to increase earnings by $150/day. Make sense?
I may post another update as we add to what we are doing on Pinterest, so stay tuned!
If you’re hesitant to try them out, I’ll leave you with one last incentive: money spent on advertising is a tax write-off!