Results from Our Pinterest Ads Experiment

how to pinterest ads
About 3 weeks ago, I posted in my Facebook group that I would be doing a test of Pinterest ads.

I should mention that as of right now, Pinterest ads are invite only. They send you an email and you’re in. If not, you wait.

I have been running 2 ads for posts on my wife’s blog Katie Did What for 3 weeks now and here’s how it’s going:

pinterest ads
I blocked out the campaign names because they contain keywords that we rank well for.

Ok, so let’s break these numbers down.

Let’s start with the one that most people care about – what we spent. To date, our total spent is $223.83.

What has it gotten us?

A whopping 538,000 impressions on those two pins, which I don’t care too much about. Impressions are just how any times the pin has been loaded onto people’s screens. I care about results.

Like… 1,150 re-pins. Want to know the best part about these? They are free. We only pay when someone clicks the pin and goes to our site, so this is all a bonus to me. Plus, if they pin it and then click later, I don’t believe we pay.

We did pay for a total of 2,290 clicks at a rate of $0.10 per click. This is incredible to me. We started out with a higher rate and dropped it gradually until we stopped seeing clicks and impressions. Then, we bumped it up a bit and have found a happy medium level where we get clicks at a great price. As you can see, one of the ads is getting us $0.07 clicks and the other $0.15 clicks.

The rising graph shows how we’ve been getting more for our money. We have not increased our daily budget, but as you can see, our clicks and re-pins have gone up, due to us lowering the price we are willing to pay per click.

Here’s the thing about Pinterest ads, or any ads for that matter: you have to see a ROI at some point. I believe you should run tests for at least 2 weeks to get a solid idea of what is working and what is not. We have these 2 ads leading to pages on Katie’s site with some affiliate links. They were also already very popular posts, so we knew they would be well received by new people clicking through via ads.

We’ve seen the ads give us about a 100% return on our investment. Because of that, after this test, we will not only be continuing these ads, but will create a couple more and bump up our daily budget. You see, once you realize that ads are providing a bigger return than you are investing, it’s time to scale that as much as possible.

So, instead of say, spending $10 a day to increase your earnings by $15/day, you could spend $100 a day to increase earnings by $150/day. Make sense?

I may post another update as we add to what we are doing on Pinterest, so stay tuned!

If you’re hesitant to try them out, I’ll leave you with one last incentive: money spent on advertising is a tax write-off!

Pinterest Reminds Us to Not Put All of Our Eggs in One Basket

pinterest changes blog
Last week, Pinterest made the change to stop allowing affiliate links in pins. This was a rude awakening to those who were pumping rstyle links into their pins. I definitely sympathize with the bloggers who were affected here. Losing any amount of your income sucks. However, there are a couple of things we can learn from this happening.

The number one and main thing is: don’t put all of your eggs in one basket. Making a lot of money in one place is not a bad thing at all, but if it’s the only place you are making money, it can be risky. A simple policy change by a social network was absolutely devastating to many bloggers’ incomes.

This is one of the main reasons I encourage diversification of your income when it comes to blogging. Once you start making decent money in one place, try to branch out and add other income streams.

In this case, the bloggers could have spent more time trying to build their blogs, where they could also be putting their rstyle affiliate links and other links. Additionally, with more blog traffic and engagement, they could have added sponsored posts to their blog to boost their income stream.

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The second major thing that can be learned from this change from Pinterest is to be very careful relying too heavily on something that you don’t own. These bloggers don’t own Pinterest, just like I don’t own Twitter or Google. I do enjoy traffic from these places, but I am aware that one change from either of them could stop traffic from those sources at the drop of a hat.

For this reason, I encourage you to collect emails and build your email list.

This may sound like an odd idea for everyday bloggers, but it really isn’t strange. Everyone uses email and if you give people something unique and interesting for being on your email list, they will love it! This doesn’t mean you have to send out emails to your list every week or anything. Just something every now and then to keep things interesting. The main thing here is that you have a way to contact your readers that no one can take away from you. Your email list is yours. You can take it from email service to email service and the list remains your own.

This is also a huge reason why I encourage bloggers to set up their own self-hosted WordPress instead of using a free service. Blogs on Blogger have been shut down for a simple policy violation that the blogger knew nothing about. Poof, they are gone forever. When you have a self-hosted blog, that can’t happen.

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There’s a reason why I preach the things that I do (don’t put all your eggs on one basket, don’t rely on things you don’t own, diversify, be adaptable) and this change by Pinterest is a reminder as to why. I am not happy about the change, but it is definitely a validation that what I have been saying is indeed the right path to take when it comes to blogging and making money doing so.

If you’d like to learn a ton more about blogging, making money, SEO, increasing traffic and more, check out my course: More from Your Blog in 10 Days. In the course, you’ll get practical advice that pertains to bloggers. This is not a course on internet marketing or how to make money by telling other people how to make money. This is a course about building a better blog. Take a look at this page to learn more!

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affiliate networks for bloggers

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new years resolutions for bloggers

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