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How to Start a Blog

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how to start a wordpress blog

There are many reasons why you might want to know how to start a blog. Maybe you have a business and want to supplement your online activity with a blog. Good idea! Maybe you want to start an online diary of your life. That’s fun too! Maybe you want to start a fashion blog, or a food blog, or a fitness blog. There are so many types of blogs out there to start! The key is starting. You have all of these ideas, so get going on them!

If you know anyone who is thinking of starting a blog, or who you think should, please pass this post on to them so they can get it done quickly and easily!

This post will serve as a step-by-step guide to show you how to start a blog in under 20 minutes. If you follow along with the post while creating your blog, you should have a new blog up and running in no time!

I will state upfront why I recommend HostGator. For starters, HostGator guarantees 99.99% uptime for your site. WordPress recommends only 3 hosting companies for running their platform – HostGator is #1. A+ customer service available 24/7/365. Another reason is that their pricing is amazingly good. (Save 25% more with code MOREFROMYOURBLOG) Lastly, as you are about to find out, the set-up from the ground up is very easy.
It is important that you know that I am a HostGator affiliate. Therefore, while it costs you NOTHING EXTRA, I get a little something when I refer people to HostGator. None of that changes anything. They are a great company, affiliate program or not. The truth is, I could become an affiliate of just about any of the hundreds of hosting companies out there, but I choose to recommend HostGator.

Ok, so How do you Start a Blog?

1. Do some brainstorming
What are you going to write about? What do you want your blog’s name to convey? Do some research as to the availability of domain names. Chances are, the first couple you try will already be taken. You can check the availability of domain names right here. Once you find a domain that is available, you’ll be at this screen:
domain availableDon’t register your domain on this screen, it will be easier to do it the way I describe below.

Once you’ve found a domain name that is available, think long and hard about it and make sure that it is the one you want. That will be something that you’re never going to want to change.

2. Get some cheap hosting
Now that you know of a domain that you like and is still available, it’s time to get some cheap web hosting to go with it.
how to start a new blog
You’re going to want to head over here, where you can sign up for HostGator and score awesome hosting for as low as $3.96/month! Save 25% more with coupon code MOREFROMYOURBLOG as well! To start, I recommend the baby plan. You can upgrade ANYTIME.

Choose a plan and you’ll be at this screen:
domain success
Upon entering your domain, you will see that it is available and it will be automatically added to your cart.

You will then be given the option to add other top-level domains to your cart such as the .net and .org versions of your domain. If you’re really worried about someone trying to snap those names up, go ahead and add them to your cart, although this can get pricey. I generally do not do this and only buy the .com domain.

Scroll down a bit to see this screen:
optionsHere, you’ll be able to select which plan is for you and how long you want to sign up for. I recommend the baby plan, because you are able to add more than one domain to the hosting plan. The price difference is so small and most bloggers are likely to add another domain. I also recommend signing up for as long as possible, as you will save money doing so. That said, the nice part about HostGator is that you can sign up for just one month at a time if you want.

So, select your hosting package and billing cycle length and then create an account username and password.

Scroll down and enter your billing info. Their site is 100% secure.

Note: if at any point during this process you get stuck, feel free to contact me (info at the bottom of post) or jump on the phone and call HostGator at 1-866-96-GATOR and they’ll be happy to help you out.

Scroll down a bit more for some extra options. The screen will look like this:
extrasThey’ll auto-check a few of these, so make sure you un-check them.

Here’s a breakdown of what these extras are:
Domain Privacy Protection – this is a big deal. If you don’t choose this, anyone can look up who owns your site and your registration information will be public. This includes your email address, physical address and phone number. You want domain privacy protection.

Secure and Accelerate Your Site – WordPress does this quite well as it is. So does HostGator. You don’t need this extra.

Site Backups: Daily Backups of Your Site to the Cloud – you want to do this, but you just don’t have to pay for it. WordPress offers a variety of automatic backup plugins including BackWPup, Backup and WPB2D.

Increase Your Search Engine Visibility with SEO Gears – This is not necessary. Follow SEO best practices that I cover on this site and you’ll do just as well.

The next section will have you enter a coupon code. Enter MOREFROMYOURBLOG to save 25% on your order!

Underneath of that, you’ll be able to review your order. It will look something like this:
totalCheck the box that you agree to their terms and move forward.

Once payment is complete, you’ll receive an email within a few minutes confirming your purchase and containing important information. I recommend forwarding this email to another email address that you own so it is in two places just in case.

In the email will be a link to your control panel aka cpanel. You’re going to want to click that. You’ll have to login. The login and password will be in the email as well.

Now that you’re passed that screen, you should get to your cPanel. This is the “back end” of your site and where all of the key technical matters will take place.

In the cpanel, you’ll see a LOT of icons. Ignore them all for now. You don’t want to spend a lot of time here unless you really know what you are doing. What we will do here is install WordPress. With HostGator, it is actually very easy to install WordPress on a domain. In your cPanel, scroll down and look for a “Software/Services” section. It’ll look like this:
quickinstall
Click QuickInstall to move forward.

install wordpress

Next, you’ll be at the WordPress install screen.

Choose WordPress on the left under “Popular Installs” and click “Install WordPress” on the right to move forward.

installing

  1. The Base Domain for your installation.
  2. The sub directory you would like the site to load from, if desired. You probably want to leave this blank.
    Example: Should you wish your WordPress URL to be mydomain.com/site instead of just mydomain.com, you would enter “site” in the box.
  3. For Admin Email, enter an email address where you want the admin password emailed to. Make sure this is a working email address that yo have access to.
  4. For Blog Title, enter the name of the website. This is what will appear in the header as the name of your site. You can change this later if you want.
  5. For Admin Username, enter your preferred user name. Do not use “admin”, as it is easier to hack accounts with the username “admin”.
  6. Your first name.
  7. Your last name.
  8. Click Install WordPress when you’re ready to proceed

A progress bar at the top of the page will let you know when installation is complete. Once complete, you will be able to start working on your WordPress site. Check your email for your WordPress username and password as well as a link to your WordPress dashboard.

You may also find your credentials by clicking View Credentials in the bar at the top fo the page:
done

Bookmark that url, it will be the page you go to when you need to login to your WordPress dashboard. Login to your WordPress and you’re good to go!
new blogYou’ll see a screen that looks like the one above. That is your WordPress dashboard. Hold your mouse over the “Posts” option and a new dropdown menu will appear. Click New Post and you’re off and running! To delete the original post that they put there, click all posts and you’ll see an option to trash that “Hello World” post.

Aaaaaaand that is how to start a blog that is self-hosted on WordPress.

Whew! We made it! Was is easy? Do you have questions? Leave a comment below, email me zack@morefromyourblog.com or catch me on Twitter @RealZackReyes. I’m happy to walk you through this process!

Now that you’re in WordPress, you’ll want to browse around the available themes and choose one that works for you. There are free themes and premium themes. I recommend jumping right in with a premium theme. It’s easy to use the freebies, but the premium themes are so much more functional, user friendly and SEO friendly that you don’t want to ignore them. First and foremost, I recommend a Genesis theme (this site runs on a Genesis theme) because of the functionality, moderate price and ease of use. Thesis is also a good premium theme with a lot of functionality.

Depending on how comfortable you are with HTML and CSS code, you will be able to customize your site on your own. If you are having trouble with handling the design yourself, it may be time to hire a designer. Try to get someone that you know, or that someone you know has worked with. Having a good, trusting designer is important, so don’t take it lightly. I recommend Laura at Pixel Me Designs. She has worked on several of our sites. Tell her I sent you! 😀

Rest assured, the hard part is out of the way. Now, it’s up to you to start providing great content, driving people to your blog and making the most out of your new venture!

Filed Under: Blog, Setting up Your Blog, Tutorials

How to Get People to Find Your Blog or Etsy Shop in Google

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get found in google
The basic idea of keyword research is that you want to find what people are searching for and write about that.

I should state right up front that I will be including my affiliate link to my favorite keyword tool out there, Long Tail Pro in this post. While it is no extra cost to you, I get a little kickback (and appreciate it very much) if you use the links in this post.

Why do keyword research?
Keyword research is important because it can help you reach a larger audience. Keyword research is especially important for bloggers who do not have a huge following yet. Even without regular readers, you can still get great traffic numbers by getting found through search engines.

Keyword research can help you find certain “low competition keywords” that people are using in Google searches and write your blog posts around them. So let’s say you are writing a post about an HP printer. You wouldn’t want to focus on the keyword “HP printer” because the competition is incredibly high. You’d be competing with major stores like Best Buy and would have slim chance of ranking well. Now, what if you said you had found the “best HP printer under $100” in your post? You could focus on that key phrase and probably rank a lot higher. While it is true that it does not get the same search volume that “HP printers” does, 20% of 1,000 is more than 0% of 1,000,000.

Ok, so how do you do keyword research?
Well, there’s a more difficult free way and then there’s some software you can buy to make the whole process very easy. The one thing you need to remember throughout the whole process of keyword research is that you are looking for keywords that have a decent amount of monthly searches and not much competition.

Since I’m in the business of efficiency and getting things one quickly, I am going to be showing you how to use a keyword tool to assist you in quickly doing keyword research.

Long Tail Pro is the best keyword research tool around and one of the best investments you can make for your blog and your business. It can literally do an hour’s worth of keyword research in about 3 minutes.

My absolute favorite part of this tool is the ability it has to accurately analyze keyword competition. This feature alone has saved me hours of research. I also like that it tells me the average AdSense CPC (Cost per click aka how much you make per click) for each keyword. If AdSense earnings are your #1 goal, this is a hugely important feature.

Here’s what keyword research looks like with Long Tail Pro:

keyword toolYou’ll first add a few (or one) seed keywords. Once you click generate, this screen will come up:
keyword research tool big

Click the image to make it bigger and you’ll see all of the great info that this tool provides.

Here’s another cool feature. Click on any of the results and you’ll be brought to a page with the top 10 results for that keyword and crucial information for each one.
top 10 results
Some of the info on the page includes MOZ rank (site’s rank according to Moz.com, which takes into account page authority, domain age, domain authority and many other factors), domain authority and site age. A quick look at this page and you’ll get the same information that would probably take 60-90 minutes to compile using the method described above.

Long Tail Pro can make your keyword research a LOT easier and I encourage you to at least try it out and see if you like it. Get a 10 day free trial here.

It can basically turn 3-4 hours of keyword research into a 10 minute task. I got this tool with the idea of trying to help me rank my sites as a whole, but I now use it before I publish almost every blog post! Having my posts be seen in a Google search is so great!

We now have people finding posts that are months, even years old in Google. The affiliate links in those posts generate a nice amount of passive income and new site traffic.

One note: keyword research should not change a ton about what you write. It’s just about choosing the write wording to use in your posts, titles and meta data. Just a simple change like using “what I think is the best hairspray” instead of “my favorite hairspray” can mean the difference between a ton of pageviews and not much. You won’t know which keywords and phrases are the best to go after unless you do a little research though.

Your keyword research is done, so now what?
I have written on this blog about proper SEO techniques in the past, so feel free to browse the SEO section for more info. I pulled this guide to on-page SEO (which means SEO that you should use in every blog post) from my course, which you can find here.
On Page SEO Post Sample
You don’t have to follow everything on the above image exactly, but I recommend you get as close as you can with still sounding natural in your post.

Whatever method of keyword research you do, just make sure you are being thorough and accurate. The last thing you want to do is try and try to rank for a keyword that is dominated by companies with million dollar SEO budgets. You’ll never get closer than page 3 for some keywords, and it’s best to know what those are before starting a blog post. Keyword research can help you get your blog out there to more searchers and is an excellent way to build traffic to your blog. No matter how you choose to do keyword research, the important thing is that you do it. If you’re writing evergreen content (content that is timeless) and not doing keyword research, you are missing an opportunity for traffic and possibly even passive income!

Filed Under: Blog, Get Noticed, SEO

Results from Our Pinterest Ads Experiment

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how to pinterest ads
About 3 weeks ago, I posted in my Facebook group that I would be doing a test of Pinterest ads.

I should mention that as of right now, Pinterest ads are invite only. They send you an email and you’re in. If not, you wait.

I have been running 2 ads for posts on my wife’s blog Katie Did What for 3 weeks now and here’s how it’s going:

pinterest ads
I blocked out the campaign names because they contain keywords that we rank well for.

Ok, so let’s break these numbers down.

Let’s start with the one that most people care about – what we spent. To date, our total spent is $223.83.

What has it gotten us?

A whopping 538,000 impressions on those two pins, which I don’t care too much about. Impressions are just how any times the pin has been loaded onto people’s screens. I care about results.

Like… 1,150 re-pins. Want to know the best part about these? They are free. We only pay when someone clicks the pin and goes to our site, so this is all a bonus to me. Plus, if they pin it and then click later, I don’t believe we pay.

We did pay for a total of 2,290 clicks at a rate of $0.10 per click. This is incredible to me. We started out with a higher rate and dropped it gradually until we stopped seeing clicks and impressions. Then, we bumped it up a bit and have found a happy medium level where we get clicks at a great price. As you can see, one of the ads is getting us $0.07 clicks and the other $0.15 clicks.

The rising graph shows how we’ve been getting more for our money. We have not increased our daily budget, but as you can see, our clicks and re-pins have gone up, due to us lowering the price we are willing to pay per click.

Here’s the thing about Pinterest ads, or any ads for that matter: you have to see a ROI at some point. I believe you should run tests for at least 2 weeks to get a solid idea of what is working and what is not. We have these 2 ads leading to pages on Katie’s site with some affiliate links. They were also already very popular posts, so we knew they would be well received by new people clicking through via ads.

We’ve seen the ads give us about a 100% return on our investment. Because of that, after this test, we will not only be continuing these ads, but will create a couple more and bump up our daily budget. You see, once you realize that ads are providing a bigger return than you are investing, it’s time to scale that as much as possible.

So, instead of say, spending $10 a day to increase your earnings by $15/day, you could spend $100 a day to increase earnings by $150/day. Make sense?

I may post another update as we add to what we are doing on Pinterest, so stay tuned!

If you’re hesitant to try them out, I’ll leave you with one last incentive: money spent on advertising is a tax write-off!

Filed Under: Blog, Make Money Blogging

The Ultimate Guide to Using Affiliate Links on Your Blog

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affiliate links
Affiliate marketing is one of the best ways to make money online. With display ads being a dying breed, affiliate marketing with skill and tact is more important than ever to your income strategy. Done correctly, affiliate marketing can be one of the least intrusive and most profitable money-making strategies for your blog.

Let’s start by defining an “affiliate link” for you. Affiliate linking is the process of promoting a company or product and receiving a monetary reward when a sale is made through your recommendation.

This is a comparison of an affiliate link with a standard link:
examples of linksAll of that extra stuff is what is necessary to track the link and ensure that you get the credit for the sale after someone clicks the link.

An example of an affiliate link in a post is this: I love the Canon 70D DSLR camera and highly recommend it for any blogger.

Affiliate marketing sometimes gets a bad rap. A lot of spammers set up sites with useless content and tons of affiliate links in hopes of getting rich quick. In very few instances, this does work. However, affiliate marketing can be an awesome tool for your existing blog. This post will cover some best practices when to comes to affiliate marketing in addition to specific strategies that have earned me almost 6-figures in income over the past few years.

affiliate networks for bloggers
Amazon Associates – receive a percentage of sale for referring people to Amazon to make a purchase. Perhaps the single most popular affiliate out there. Unfortunately, if you live in the following states: Arkansas, Colorado, Maine, Minnesota, Missouri, or Rhode Island, you cannot join due to tax laws.

Commission Junction – CJ has a huge library of affiliates that you can apply for. They also have a premium publisher program that they are building right now which focuses on content heavy blogs.

Ebay Enterprise – formerly PepperJam, EE is a network with just under 1,000 affiliates. EE lacks a lot of major retailers and has notable tracking issues. I recommend using them as a last resort for affiliates.

Flex Offers – another good sized network with major merchants such as JCPenney, Kohl’s, Roxy and Sears to name a few.

Groupon – promote the daily deals that Groupon has via their own affiliate program.

Impact Radius – a smaller network, but still with large companies such as Forever 21, NastyGal, Lord & Taylor and approximately 250 more.

LinkShare – another huge network of affiliates including Macy’s, Kohl’s, iTunes and about 1,000 others.

Point Click Track – has a lot of spammy-type offers like “free” stuff but also has a few merchants like Ellie, Pacific Sunwear and Vistaprint.

ShareASale – yet another large network with merchants including Zulily, Reebok, Wayfair and about 3900 others.

Viglink – I love VigLink because they track very well. They also have access to about 35,000 merchants. If you only decide to monetize via affiliates one way, join VigLink. Creating specific product links is a breeze and you can monetize just about any store you can think of with their massive library of merchants. The best part? They offer exclusive high commission rates for some merchants (like Nordstrom, for example). Their reporting also shows which exact pages on your site are converting, which links are, and what people are buying. That stuff is very helpful in gauging what is working and what isn’t.

*Bonus – ask your webhost if they have an affiliate program. Some (such as HostGator) pay $65 or more per referral!

affiliate links strategies
Be open about getting paid.
This is the most important thing I can say about using affiliate links on your blog is to do it the right way. The FTC requires you to disclose your relationship with affiliates. So take care of that before you do anything else. Good affiliate networks will require you to have a disclosure policy in place before using their links.

Another reason you want to be open about links being affiliate links is that you want to come across as open and honest with your readers. If your content is good and you are likable, people will want to help you out. If they know that purchasing a product through your link will earn you some money, they may be more inclined to do so. Being likable here is key. If you’re not likable, why would anyone want to help you out? Also, if you are not honest about your affiliate links and people catch on, you’ll lose credibility on your blog – which can be devastating to your traffic and readership.

Be selective.
While it’s easy to get caught up in the idea of promoting every product on the market with affiliate links, you have to be careful no to spam your readers. You don’t want to be known as a blogger who is just constantly pushing products. Why would I take recommendations seriously from someone who endorses a different product every day? There’s no way you can honestly recommend 6 different microwaves. (Maybe there is, but you catch my drift.) There has to be balance with the way you use affiliate links and recommend products. It’s sort of an art, but I always tell people to consider themselves as a reader of their own blog. What would seem pushy and spammy to them?

Now, while you don’t necessarily want to promote everything under the sun, you do want the ability to do so. What I mean here is that if you wind up talking about a certain Chicco stroller, it would be nice to already be a part of their affiliate program. This way, you can include an affiliate link right when your post goes live. The more programs you are joined with, the more chances you have of being able to use affiliate links when talking about products.

Why would someone use your link?
When you are placing an affiliate link, ask yourself the question: “why would someone click this link?” If you cannot answer that question, you probably shouldn’t insert that link. If you’ve offered an honest review of the product, or if you’ve talked about a positive experience with that product, you are giving your readers a reason to click the link and you’re adding value to the post. Just randomly putting a link with no background and your endorsement is obviously forced, you’re not going to get any activity and you will eventually lose readers because they will pick up on your lack of content and surplus of links.

Actually use/love the product.
If you can show yourself with the product, that will go a long way. Obviously, an endorsement is much more believable when people can actually see you using the product. So many bloggers promote products simply because they want to earn money. A lot of times, it’s for products they wouldn’t even use or recommend if there wasn’t a financial incentive. When people see that you actually are using the product that you are endorsing, they are so much more likely to consider purchasing the product. When you endorse a product on your site, that product becomes an extension of your site. If you recommend a bad product, you’ll be certain that you will hear about it and your reputation for recommending useful, quality products will go out the window. Also, it goes without saying that it is in incredibly bad taste to knowing promote a bad product just for the sake of getting paid.

Use direct links when you can.
Most affiliate networks let you create what are called “deep links” for products. This is a direct link to the specific product page that you are referring to. It’s much easier to convert a sale if you are leading your reader as close to the purchase page as possible. Leading to the homepage and making your reader find it from there is not ideal for a sale.

examples
Let’s see some linking in action. Here are some examples of good affiliate link usage on a blog:
My wife is a blogger at KatieDidWhat.com, here’s a post from her blog.
using affiliate linksThis was on a post about the outfit that she’s wearing in the picture. The links add value to the post because the reader can see more information or even purchase pieces from her outfit very easily via the links. The “c/o” links are explained further in the disclosure policy, but “c/o” stands for “care of”, meaning that the item was provided to her by the company linked.

As you can see, the links are natural looking and add value to the post. That is what using affiliate links in blogging is all about.

Let’s look at another example, this time from my own blog:
how to use affiliate links
As you can see, this post is providing a nice value to the reader. This is actually the 2nd post like this I’ve done, due to its popularity. I am providing something that people want, and am including my own affiliate links where appropriate. They are not out of place and flow very naturally in the post.

wrap
I hope I’m driving the point home that affiliate links should be natural and should add value to your content. Affiliate linking is not a get-rich-quick idea when it comes to blogging. You will need a significant amount of traffic to generate a large chunk of income from affiliate revenue alone. However, it is one more way (alongside sponsored posts, product sales, ads, etc.) to make money on your blog.

Perhaps the single best thing about using affiliate links on your blog is the ability for older posts to continue to generate income. My wife’s blog has had a few different posts go semi-viral (think 10k+ pins) on Pinterest months after posting. Since the posts had affiliate links in them already, we started to see some revenue from these posts that had been, for all intents and purposes, forgotten about. That’s called “passive income” and it’s pretty much one of the best things that can happen as a blogger/online businessperson. That should be incentive enough for you to start sing affiliate links asap on your blog!

What are some of your favorite affiliates?



Filed Under: Blog, Make Money Blogging

nRelate Related Content Plugin is Gone — What Now?

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related content plugin



If you’ve been using nRelate’s related content plugin on your blog, you may have noticed (or you have not yet notice) that the plugin is no longer working. This is intentional on nRelate’s part. They have pulled the plug on their WordPress plugin I won’t get into why this was done – frankly because I don’t care. What matters is that people (like me) who were using that plugin need to find a suitable alternative.

Aside: having a related posts plugin is important because it helps to keep people on your site. By having links to similar posts at the bottom of your blog entries, you are encouraging people to read more on your site, as opposed to leaving.

In this post, when I say “widget” I mean the area where the related posts show up on your blog, like this:
widget.png“The red box is the widget”.

What nRelate did:
– suggested “related” posts after a blog post
– was free
– was easy to set up and to use
– did a good job at showing related content

So we need to find a plugin that can do these things as well. No problem!

I am currently running a new plugin, which you can see the results of by scrolling down and looking at the bottom of this post.

The new plugin I am running is Related Posts by Zemanta. So far, I am very satisfied with the way it is working and how easy it was to set up. I am running it here and on my wife’s blog.

Here’s how to install and set up Related Posts:

add new
Hover over “plugins” on the left side of your WordPress dashboard and click “add new” when it pops up.

relates posts
In the search box in the upper-right corner, search for “related posts” and press enter.

plugins
The results page will probably look like this. Looks for the plugin as shown above. Specifically, make sure you see “Zemanta” as the author before clicking the “install now” button. A box will pop up asking you if you are sure you want to install the plugin. Click yes, or ok.

Your plugin will now install and you’ll be at this screen:
installed
Click “activate plugin” to finish the job!

You can now access the settings of this plugin anytime by hovering your mouse over the “settings” option in your WordPress dashboard and clicking “Related Posts”.
settings

Upon clicking “Related Posts” you will be brought to this screen:
options
Here, you can change the basic options like how many articles show up at the bottom of each post and what the text will say that displays just above the related posts.

Click the little downward arrow next to “advanced settings” to access more options.
advanced settings

Here, you can change the general look of the widget, exclude certain categories from showing up, choose what details to include in the widget and more. Most of it is very easy to do. If you have coding knowledge, you can actually use your own CSS code to really customize the look of your widget, although 99% of bloggers will do just fine without having to do all of that.

I’ll leave most of the customization stuff up to you. At this point, your plugin should be functioning and you will be seeing related posts just below your blog posts when in single-post view format.

One more thing I will mention is that you will now see related posts for OTHER sites, but only in your own WordPress dashboard when editing posts.
related

You can turn this off very easily. Here’s how:
Get to your advanced plugin settings (shown above) and un-check the box with the arrow pointing to it below:
web
That’s it!

nRelate is gone and we didn’t miss a beat! If you found this helpful, be sure to share it with other bloggers who may need it!

Filed Under: Blog

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