Having a page that you can send potential advertisers to makes your life a lot easier. Since the goal is to have advertisers and businesses chomping at the bit to advertise on your site, it’s nice to be able to quickly send them to a source where they can look at all of the available ways that they can spend their money on your website. Once the inquiries start coming in, you’ll be wasting a ton of time if you spend time individually responding to each query with a personalized response. You can make your life a lot easier if you have a “hub” of sorts to send potential business to. Pictured below is a very (very very) rough draft of an advertising rates page.
I have had great luck with a page like this on one of my other sites (LookBeforeSpending.com) as has Katie from Katie Did What. See her page here.
You want to complete two main goals with your page. First, you want to show why you will be of some value to a potential advertiser. Including your traffic statistics and social reach will accomplish this. Second, you want to leave no doubt in a potential advertiser’s mind in what they are getting for their money. Where will their ad be? How long will it display? How large can that ad be? Answer all of the basic questions in your advertising rates page.
Are you worried about your regular readers seeing your company advertising rates page, then (in Blogger) make it a page instead of a post. As long as you don’t have the setting turned on to include every page in your menu (see how to turn that off here), then no one will be able to see it unless they have the direct link to that page. Therefore, you can simply reply to advertising inquiries with a “Thank you for the email. Please take a look at my advertising rates page found here: [Insert Link Here]” and you’re good to go! In WordPress, you can make it a page, or take it one step further and under “visibility” make the post password protected.
Now, you’ve got a private page set up just for advertisers! Every time you send someone to that page, you’re saving your own valuable time!