If you have a food blog or do recipe posts, you may be running into some issues with monetizing those posts. Monetizing a food blog can be done in a variety of ways. Take a look at the monetization ideas below and share any other ones you have seen in the comments below!
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If you’re not running AdSense, you should get that going. If you are, consider adding an extra ad to your post. While readers might not appreciate an extra ad on every post, if you’re giving them an awesome recipe post, they probably won’t mind as much. BlogHer also has an ad network, but it comes with some very very tight restrictions. If you can get past those, it’s another way to passively monetize a food blog. Foodie Blogroll also offers ads specifically for food bloggers.
You can promote a slew of cookbooks through Clickbank to earn a little money. These work great if you are posting dietary specific recipes and have people interested in more recipes for their specific dietary needs. Point them in the direction of a cookbook and earn yourself some money while you do it.
If you write about canning, include a link to purchase mason jars on Amazon. If you write a post about freezer cooking, include a link to Ziploc freezer bags, or a vacuum sealer. People will read your recipe and will be able to purchase the things they might need to create that recipe using links right from your site. Don’t forget tools too, like non-stick pans, hand blenders or cookie sheets. You can also do this with specialty ingredients too.
Write an eBook
This may sound like a huge undertaking, but it really doesn’t have to be. An eBook can be as long as you want to make it. The key here is to choose a niche with your recipes (gluten free, paleo, low sugar) and run with it. People will gladly pay $1.99, $4.99 or more for a little recipe book catered to their specific dietary needs.
Link to related posts and other recipes. This will help reduce your bounce rate, get you more pageviews and will cause your reader to see more of your content and more of your ads, thus giving you a better chance of earning money. There are plugins to help you with this including nrelate, where you can have related posts show up on specific categories only, such as recipes.
In general, monetizing a food blog is not particularly easy. It takes some instigation on your part in finding related products to promote within your posts. That being said, there is definitely potential for earning money though book sales, product sales and advertising. Keep writing great recipes while doing the things above and the money will start to come in.
Do you have a food blog?
How do you monetize your food blog?