How Can You Better Utilize Twitter on Your Blog?

Image property of ZR Media Group LLC

Image property of ZR Media Group LLC


The following is a guest pots by Ryan from BizShark.com. Ryan is here to talk to you about one of the most important social networks around: Twitter. This is really good stuff here guys, so check it out.

If you blog regularly, you know the importance of social media. Twitter, in particular, is one of the most useful publicity tools for bloggers to take advantage of but so many writers don’t know where to start!

Here are a few (easy) ways you can tap into the power of Twitter to boost your blog.

Set Up a “Blog Specific” Account
So you’re already using Twitter in your personal life? Great! That’s going to make it even easier to get up to speed. What you don’t want to do, however, is use your personal Twitter account to promote your blog – it’s best to set up a separate handle just for blogging purposes. In the rare case that your personal identity is your blog identity you can stick with one account, but if you have a food blog, a fashion blog, or even a business blog, you should have a dedicated Twitter account.

Build a Readership
Don’t think it’s as simple as setting up an account and Tweeting links to your blog. It doesn’t work like that! Before you self-promote you’ve got to build a loyal audience who cares what you have to say. The easiest ways to do this are to be consistent in your Tweets, regularly Tweet useful information (think: relevant articles, reTweets, and insights), and to engage with your readers often. Twitter is made for conversation.

Tie Your Blog and Twitter Account Together
There are a few simple, SEO-friendly things you can do to link your Twitter account and blog together that you shouldn’t pass up. For one, add a Twitter widget to your blog – in both the sidebar and at the bottom of every post. This makes for easy Tweeting for your blog readers which is always a good thing. Second, automatically set your blog to Tweet when a new post goes up (this is simple on WordPress and Blogger platforms.) This will ensure you never forget to promote when you’ve got new content.

Promote Your Blog
NOW you’ve reached the crucial stage when you can use Twitter to promote! Don’t oversaturate your posts touting your own blog, but do feel free to Tweet links to your content as it goes up (and one or two repeat-Tweets aren’t a bad idea either.) Do your best to use keywords and hashtags in the Tweets that will attract the type of readers you’re looking for, and make sure a least some of your blog content is “shareworthy” – i.e. listicles, cool graphics, or interesting slideshows.

Reach Out to Other Tweeters
Twitter is like a massive networking event for bloggers and industry thinkers. Once you’ve established yourself, feel free to use this casual medium to reach out to other content creators. Tweet at industry pros directly and try your best to strike up conversations with bloggers you admire. The absolute best way to utilize Twitter as a blogger is to deepen your relationships and solidify a readership with people outside the blogosphere.

Twitter is all about consistency, so don’t neglect your Tweeting duties. Keeping people interested means thoughtful, regular contributions so make Tweeting a scheduled part of your blog routine. The more you Tweet the more likely you are to hit on something people are interested in…and since your Twitter account is tied to your blog, you’ll have more page views in no time!

Ryan is a product manager at BizShark.com, with 5 years experience in online marketing and product development.  In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.

How to Change Your Facebook Page Name



how to change your facebook fan page name
I got another request for a post from an awesome blogger. Katie over at Kroger Krazy wants to change her Facebook page name. She went through a site name change and re-brand a while back and her Facebook page name still says her old website’s name. This is an issue with anyone who rebrands, changes businesses or wants to change their page name for another reason.

Please note that this is currently only an option for Facebook Pages where the owner is based in the United States.

So let’s solve this problem!

I will preface this post by saying that you should be 100% confident that your page is following all of Facebook’s page rules before you request that someone from the Facebook team look at your page. If you’re running giveaways, make sure you follow the rules with FB. If you bought fans, don’t even try to change your name. Pretty much, you know if you are breaking the rules and if you are, (first of all, you should stop) you should not draw attention to your page.



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For those with under 200 fans:

Ok, so if you’ve got under 200 fans, changing your Facebook page name is quite easy.
Head to your page info screen.
edit page info
Click on “Name”, which will be the first option. You’ll see a box where you can change your name. If you have under 200 fans, you’ll see this screen:
change name under 200Simply enter the new name and click “save changes” and you’re done! The name of the page will be immediately changed to the new name.
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For those with over 200 fans:
If you have over 200 fans, the process becomes more complicated.

Note: you can only change you page name ONE TIME. Ever. So make it count.

Head to your page info screen:
edit page infoClick on “name” and you’ll see this:
request page name change on facebookNotice there is no box to change your name. That lovely option has been replaces with some text that says “request name change” that you’ll have to click. When you click it, you’ll be brought to this page:
facebook name changeRead the rules and click the box to open up some more options:
page name representsHere, you’ll want to choose what your page represents. Most likely if you’re reading this, you will be choosing the “website or blog” option. Choosing that option will bring up some more rules:
website changeWhen you click the box here, some more options will drop down including a box with your current page name and a box to enter your new (requested) page name. You will also be give a few reasons to choose from as to why you are submitting this request to change your name. Rebranding is one of the choices.
why change page nameNow here’s the tricky part. Facebook wants you to upload some sort of documentation that shows your REQUESTED business name. This has to be something like a bill, your business licence or tax info. If during your rebrand, you changed your business name with your local organization or you file taxes under the new name, that would be the easiest way to do this. Upload any tax form (with social security/income blurred) with your new name on it.

Another way to obtain documentation that Facebook may deem acceptable is to change your name in one of your affiliate accounts to your business name and your name. (Update: this has been confirmed to work by a personal friend of mine who submitted an image of a paycheck from an affiliate sent to her with both her business name and personal name on it.) Then change your payment preference to check by mail. I would imagine a check with your address, business name and your own name would be enough. Although who knows with those crazy people over at Facebook.

One thing that you could add to try and improve your chances is to let them know that you are considering (or you are) advertising with Facebook but you don’t know if you can spend any money promoting a page that does not reflect the actual name of your business. You might not want to pull this one out right away, but if you are getting the runaround, it might help you out.

So there you have it!

Good luck!

I will update this page with the documentation that worked or didn’t work from others. Please share int he comments below what kind of documentation you uploaded and whether it worked or not.

What are Rich Pins and Why Should You Care About Them?

what are rich pins
Pinterest has made another change. This one is to their Pins, specifically. According to their introductory blog post about the rich pins, the 3 major types of pins that will be affected: product pins, recipe pins and movie pins. If you’re posting pins of these things already, you certainly don’t have to use rich pins. And you’re probably not going to want to after you see how complicated they are to create. See all of the nitty gritty details here.

Product Pins
Pins will now have up-to-date pricing information at the bottom of the pin as well as information about whether or not the product is in stock. There will then be a direct link to the store where the item is available for purchase. The stupid price stripe that used to appear in the upper corner of pins is now gone. That is nice because before, you literally couldn’t put a dollar amount in a pin (even if you weren’t selling a product) without it looking like a product for sale due to the stupid price stripe.

Recipe Pins
This created a bit of a stir in the blogging world. Obviously, food bloggers are concerned that more of their recipes are being shown on Pinterest, thus lessening the need for people to click through to their site. Well, the only things that will be included in rich recipe pins are the recipe title, cook time, ingredients and servings. People will still need to click through to the website in order to see how to make the recipe. Also, only big businesses are using rich pins right now and I don’t see that changing until they make the process of creating rich pins a LOT easier.

Movie Pins
These will now contain content ratings, cast members and more. Woopty doo.

So that’s all rich pins are. So ignore the unnecessary panic that some people are showing because as of right now, rich pins don’t really change anything for 99% of bloggers.

In my mind, this is a move toward monetization for Pinterest. I believe they geared this change toward businesses and will let them use the rich pins for a while. Once they show their worth, I have a hunch the ability to create rich pins will come at a price. I could be wrong here, just a thought.

How to Verify Your Blog on Pinterest

how to verify your blog on pinterest


how to verify your blog on pinterestIs your blog verified on Pinterest? Do you know how to verify your blog on Pinterest? If it is already verified, you’ll see that glorious check mark as shown above. Verifying your site on Pinterest is easy!

Here’s how to do it:

Head to your profile and click the pencil icon on the bottom right side of your profile info. This will bring up your edit profile screen. At the bottom, you’ll see your website. There will be a box next to your website that says “verify your website”. Click that and you’ll be on your way.

Don’t try to do it the easy way. Click the alternative method as shown below:
verify website with pinterestVerifying with a meta tag is the easiest way to verify your blog on Pinterest. When you click the red text that the arrow above is pointing to, you’ll be given a piece of HTML code that looks like this:

So take that code, copy it and leave the window open. Then head over to your Blogger dashboard and edit HTML:

WordPress users, since all themes are different, this might be a little more complicated. Most themes have a header file. The easiest way to find it is to do a “find” in your browser and search for /head. Once you come across a file with that, you’re in the right place. If you’re using a Genesis theme, use the Simple Hooks plugin to easily place the code in the right spot.

verify pinterest
Now don’t freak out. You’re going to see a LOT of HTML code at this point. You’re going to want to look for the closing “head” tag as show below:
screenshotPaste the code just before the closing “head” tag. Then head back to your Pinterest window and click the red “complete verification” button to finish the process.
complete verificationThat should do it! Now go to your profile and look for that magic verified check mark! Now anyone viewing your Pinterest profile can be assured that you are truly the authorized owner of the website listed in your profile.


How to Add Social Media Icons to a Blog

social media icons


First of all, if you’re in WordPress, you have a few plugin options to make the process of adding social media icons to your blog very, very easy. There are numerous plugins including Social Media Widget and Floating Social Media Icon, among others. If you’re using the awesome premium Genesis Framework and theme, I highly recommend Simple Social Icons. WordPress users with Thesis can also use the Simple Social Icons plugin.

So with all of those options for WordPress users, this guide is mainly for Blogger folks.

First, you’re going to have to find some icons that are okay for you to use on your blog.

social media icons

Credit goes to Elegant Themes for this iconic photo.

Just because you found a nice set of social icons doesn’t mean you can use them. They have to be offered up for public use for you to be able to grab them and use them on your own site. Each of the following sites has 50 social media icon sets for you to use.
• http://www.noupe.com/freebie/50-free-social-media-icon-sets.html
• http://too-much-time.com/2013/01/a-bunch-of-free-social-media-icons.html
• http://social-icons.com/50-free-social-media-icons-mixed-designs/

Make sure to click through and see the rules for usage. Some ask for a link back, some ask for nothing. Make sure you’re doing what you’re supposed to.

So once you have decided which icons you want to use, get them each on individual files on your computer. If you download them, that’ll work. You can also do the screenshot/crop method. Whatever works, just get them onto your computer. Then, upload them to Photobucket or a like service.

Once you have your images uploaded, you’re going to want to attach links to the image codes so that when a person clicks on the social media icons, they take them to the proper place.
Here’s how to get the image link from your Photobucket account after you have uploaded and clicked the “Library” menu option:
photobucket tutorialDo that for each image to get the codes for all of your social media icons.
The HTML code with proper link for each button will look like this:
how to make social iconsCopy and paste the code from the box below for easy use. Just replace with your links where shown!

Create all of those pieces of code in a Word or Notepad document so they’re ready for copying and pasting!

Now you’ve got several sets of HTML code, each one is a piece of code that will display a social media icon that links to that site when clicked. Now what?
Well, here’s the good news: you’ve already done the hardest part! Now all you have to do is head to the layout section of your blog, and add an HTML gadget wherever you want your social icons (typically toward the top of the sidebar) to be.

All you have to do from here is copy and paste the HTML code pieces that you created earlier. Don’t press enter when pasting if you want the on the same line. If you only have a few icons, they should all fit on one line. There is a bit of trial and error here if they don’t fit the way you want them. You’ll have to re-size each icon (I use Paint) and try again. You’ll get it though, and it’ll be worth it! If you’d like to center the icons, add a center tags like this:

ALL OF THE CODE

A couple of notes:
• when re-sizing the icons, you won’t be able to go bigger without compromising quality
• try and choose a set of icons that compliments the look of your site while standing out just a bit
• try and estimate the total size of your icons so you only have to do this once

So there you go! Hopefully this helps make the placement of your social media icons a breeze!

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