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Featured Blog of the Week — What Rose Knows

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rose logo
After a little break, I’m back with another featured blogger! Meet Rose from What Rose Knows. Rose recently underwent a URL change and was quite successful before that, so I wanted to hear a little more about why she decided to make the change.

Rose keeps it old school and doesn’t use a standard blogging platform. I like it – and it proves that you don’t have to blog on a certain platform or in a certain way to succeed. Great content and hard work trumps all else. Among here impressive statistics, Rose sports a profile of over 12,000 Facebook fans and 5,000+ Twitter followers.

Formerly Rose Knows Coupons, Rose still posts deals frequently on her blog, but it’s the DIY stuff that both she and her helper are putting out that will really impress you. Another cool thing she’s doing right now is a 52-week money challenge. The goal is to save $1400 over the course of a year using a really great method. Check it out here.

Now, on to the interview.

How did you choose your url?  What does it mean to you?
I chose my URL, What Rose Knows, because I didn’t want to feel limited by a name like I was in the past when my URL was Rose Knows Coupons. What does my URL mean to me? It means that when I  know something, I’m gonna tell ya. In all seriousness though, bloggers can be quite resourceful and we love to share what we know with our readers…so my URL just happened to make sense. Plus, when I was throwing around ideas for my new URL, my awesome blogger friend Zack who runs this really cool blog “More From Your Blog” suggested it and BAM! just like that, I had my new URL! (Zack here: see, I have good ideas on occasion!)

In one sentence, describe your blog.
Save money where you can so you can splurge where you want.

How long have you been blogging?
4 years, but probably became serious about it in the past 2 years.

How long did it take you to earn your first $100? My 1st month.
I quit my part-time job within 6 months because I was making triple on my blog than I was at my job. I was fortunate enough to be able to work on my blog at my part-time job so that is why I stayed at my part-time job as long as I did.

What is the best piece of advice you have received about blogging?
You HAVE to work at it. Success doesn’t just fall into your lap overnight.

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What is one thing that you wish you knew about blogging before you started?
Social networking, one of our biggest traffic sources is constantly changing. You have to be creative, make changes, and experiment.

What is the most recent “aha” moment you have had about your blog?
I can make up my own rules as I go along (well, as long as I follow the FTC guidelines of course) because the only person I have to answer to is myself!

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You recently changed your URL and blog’s name.  What is the main reason for doing that?
I felt extremely limited when the name of my blog was Rose Knows Coupons. I want to post so much more than just coupons. Plus, I feel as though some people get turned off,  and purposely steer clear or reject a website because of the word “coupons” being in the name. I don’t want my blog to be all about coupons anymore, because I am no longer all about coupons.

What concerns do you have, if any, about the future of your blog and its income?
I’ve never been that blogger who wanted to go big. I’m happy with the size of my blog and at this time I don’t really have any concerns about the future of it. My income is always increasing and there are always new/different affiliates to work with. I guess if a few of my stronger affiliates would close up shop, then I would be concerned.

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Do you do it all yourself or do you have a VA?  How many hours does your VA work?
I had a VA for a little over a year but recently changed that because I did not feel I was getting the return on my investment. A VA needs to know how to speak in your voice otherwise you start to get a disconnect from your readers. If you have two different personalities posting, you will appear bi-polar because the reader doesn’t know, and shouldn’t have to decipher who is posting. Your VA needs to be able to speak in your voice. There is a big (ok HUGE!) deal blog out there that has probably 3 – 4 VA’s posting and unless you see the author in your RSS feed, you would never know it’s different people posting! I must say they all do a great job speaking in her voice.

At this time I do have 2 helpers working with me. My reader turned friend Amanda has been doing a few DIY/Craft posts for me and also a weekly round-up of a few Target deals. At the bottom of the DIY/Craft posts I do let my readers know it was her artistry and work with a photo and bio. My friend Kari is my go-to person when I need pictures of product at Pick ‘n Save. They are both a HUGE help to me and I appreciate their time and effort a great deal!

How many hours per week do you work on your blog?
30+ During the holiday season obviously a little more. Who am I kidding, during the holiday season a whole lot more!

Do you try to keep set hours for yourself or do you just work until the work is done?
That varies. I guess it all depends on what I have going on. It used to bother me when I would miss something that was time sensitive but I no longer care about that because my readers will still be there!

What advice do you have for someone who wants to start a blog (any blog)?
Start by learning the ins and outs from the blog http://morefromyourblog.com (I didn’t even pay her to say this!)
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Great stuff again!

I think the highlight of this interviews is Rose’s opinion on VAs. I completely agree. Unless you’ve got a magazine style site or openly have contributors that focus on different areas of the site, I think the whole blog has to be written with one “voice”. This touches on the importance of finding a great VA. It can be hard to do, but once you find the right one, it will really pay off big time. I think it’s awesome that one of Rose’s helpers was a reader. If you remember, that’s how Katie of Kroger Krazy found her VA too. It makes so much sense because if they’re reading your blog, they are obviously interested in the content!

If you have not started a blog yet, take note of Rose’s statement about why she changed her URL. She felt limited by the name. This is important to think about up front. Think about your content and where it might go. Is your title and URL flexible at all? If it leaves no room for changing of content, you might want to choose a different URL.

I love Rose’s assessment of social media today. It’s so true. As a blogger, you DO have to pay attention to every new network and embrace the changes that are happening in the social world. How many of you said, “I’ll never get a Twitter because it’s a stupid idea and it won’t catch on”? I know I was one of them!

Anyway, head over to Rose’s blog and snoop around. You’ll pick up some awesome DIY ideas and will probably find some ways to save money while you’re there as well.

Filed Under: Blog, Featured Blogger

What I Have Learned from the First 8 Featured Bloggers

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weekly featured bloggers
Hey there! If you’ve been following along, you know that each Monday, for the past 8 weeks, I have been featuring a successful blogger here. I started this feature to try and help motivate others who are trying to find success in the world of blogging. It’s been nothing short of amazing and I certainly plan on keeping it going.

This week though, I wanted to look back at the first 8 features and highlight some of my favorite things.

For quick reference, here are the bloggers who I have featured – in order of appearance:
Josie from Southern Cali Saver – feature | website
Shanna from Because Shanna Said So – feature | website
Rachel from Mashup Mom – feature | website
GiGi from GiGi Eats Celebrities – feature | website
Jessica from Living Chic on the Cheap – feature | website
Kilee from ONE little MOMMA – feature | website
Katie from Kroger Krazy – feature | website
McKel from Nutrition Stripped – feature | website
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One of the reasons that these features have been so awesome is that they are straight from the mouths of people who have actually been successful with their blogs. You can read tips and “stories” anywhere, but to find a group of actual bloggers who have found (and are still finding) a ton of success through blogging is rare.

When I started this, I hoped that the answers from these bloggers would closely match what I have been “preaching” on this blog, and I got my wish. Just about every single answer from all 8 bloggers is right in line with my philosophy of blogging.

I have always said blogging isn’t easy. I also say that if you’re only in it for the money, it’s probably not going to work. The reason for this is that it will most likely take quite a while to see financial gain from blogging. 7 out of the 8 bloggers said it took them at least 6 months before earning their first $100 from their blog. This means that if you don’t LOVE what you’re doing, you are probably going to quit.
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Hard Work
One of my favorite quotes that came from these (there are a LOT) is from Shanna, who said, “I had to realize that if I was going to grow, nobody out there was going to make it happen for me. I had to put in the time and effort.” There are a few reasons why I love this quote. Some people seem to think that blogging is easy, and “my content will sell itself” so I don’t have to promote. Well, the chances of that happening are one in ten million. Yes yes, on the occasion, a blog will go viral and the owner won’t have to do much to “get huge”, but that is rare. Just as in the “real world” where you’re not going to just show up for a management job, do about an hour of work and wait for someone to promote you, you can’t spend an hour a day blogging and expect to get results. You have to be out there, in the trenches selling yourself and your blog. Anyone who thinks otherwise is most likely just wasting their time.

My favorite quote from Rachel is one of the most simple, yet ignored ideas: “Treat it like a business.” This one is so great! I mean, if we can all agree that you are trying to make money from your blog, why wouldn’t you treat it like a business? It’s crazy to me to see people asking me how to turn a blog into a full time income who have such a casual approach to their blog. From day one, you have to be constantly thinking about where you want your blog to be in one year, three years, five years and beyond. You’ve got to be willing to sacrifice some fun time because you need to get a post done. As Josie says, “It’s not a ‘sit back and watch the benefits’ type of thing. You must work hard at establishing a following.”

Several of the bloggers features worked on their blogs for 40+ hours a week, with a couple of them working over 60 hours a week. I’ve always said I’d rather work 60 hours a week from home or wherever I want than work 40 at a desk somewhere. I would guess a lot of you agree with me on that one.
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Making Money
In the very first feature, Josie has a really good piece of advice. “Don’t put all of your eggs in one basket.” This is a very important idea. Just because the money is nice from one source, doesn’t mean you should stop looking at other ways to earn money from your blog. You never know when that one source is going to go away and it’s important to have other options and other streams of income. This point is driven home by Katie, who mentioned “to diversify” as a goal she has for her blog.

We were reminded of the value of a loyal reader by Kilee and McKel, who said this of sponsored posts: “I don’t want to jeopardize my relationship with my readers because I’m getting paid by a company to write.” – Kilee and “I would never engage in a sponsored post just because I was paid to do so” – McKel. While I don’t have a problem with sponsored posts in some cases, other times it is painfully obvious that a blogger simply took an opportunity because it was paid. To me, that’s a bad road to go down. We turn down sponsored post opportunities almost weekly on my wife’s blog because they don’t fit with what we’re trying to do there. Sometimes, you have to look at the big picture and pass up the $150 that’s right in front of your face. Unfortunately, some bloggers can’t resist and it leads to their blog’s ultimate demise.

Just from these features, we can see there are a lot of ways that successful bloggers make money. Among the top revenue sources listed are: AdSense, Glam ads, Coupons.com, Amazon, Advertising.com ads and even freelance writing gigs. Some of these are obviously going to work better in certain niches, but you get the idea – there’s going to be a way to monetize your blog once you build a readership.
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Concerns
Even “big bloggers” have concerns. We explored some of them in the features.

Rachel is in the deal blogging niche and is unsure of its future as the economy improves and less people are trying to pinch pennies. As she says, “It’s a field in which you constantly have to be evolving and improving.”

Jessica is wary of Google’s ever-changing algorithm and social media (Facebook) changes that seem to be unfavoring toward businesses. While I think it’s good to realize that things can change at any time, I like Jessica’s attitude toward it – “I can’t control it so I don’t waste my time worrying.”

Shanna is concerned that her readers will think she is “too old to blog about fashion”. I’m sure her readers would be the first to tell her that she has nothing to worry about!

Josie takes a different approach to blogging concerns – “I feel secure in knowing that I have a good relationship with my readers, that they will always be there as long as I blog.” That’s what being likable and building a readership does. Josie feels that as long as she keeps blogging, her readers will follow, even if she shifts her focus a bit. That’s the power of building a solid readership.

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Being Awesome
Katie taught us how to deal with haters by adopting an awesome mindset: “Am I going to expend energy playing defense against the 1% or building awesome for the other 99%?” If you let the haters and mean spirited people change the way you run your blog, or if you take time out of your day to try and fight fire with fire, you’re taking away from the great content that you are providing the readers of your blog.

Another aspect of blogging that I’m glad we heard about was the fact that most non-bloggers just don’t get it. As Jessica says, “Get a support team. You need BLOGGER friends who understand what you do and support you.” I think this idea is so important. You want someone, or a few people who you can bounce ideas off of, who you can share tips with and who can support you. Again, this is one of the biggest complaints I have heard from bloggers – “nobody gets what I do”. That may be true to a point, but there are a lot of people who DO understand, you just have to make connections and build a little support system. As a matter of fact, Rachel even said the one thing she wished she knew when she started blogging was this: “That there was a whole community of support and wealth of knowledge out there that I never knew existed.” You just gotta look around!
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And I’ll wrap this up with a quote from GiGi to get you motivated: “The sooner you start, the sooner you will be rewarded for your hard work!” So if you don’t have a blog, start one! And if you do have one, it’s time to set some new goals and get re-motivated!
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I hope you have enjoyed the first 8 features and I sure hope you’ll stay tuned for the next one! As I said at the beginning, I fully plan on continuing these as long as I can find enough awesome and willing bloggers to participate! I want to reiterate that I am not trying to be discouraging with these features. What’s discouraging is starting a blog with high hopes and an unrealistic set of expectations. It sounds cliche, but if it were really truly that easy, everyone would be doing it. These features are supposed to introduce you to bloggers who have put in the work and who are successful in hopes that you will learn and find some motivation to make your own blog successful.

The truth is, it can be done. Most of all, it takes hard work, laser focus and dedication. If you can create a steady income stream from a blog, you’re doing something very good. If you can replace a “real job’s” income and actually quit said job, you are doing something amazing (and terrifying).

Until the next feature…

Filed Under: Blog, Featured Blogger

Featured Blog of the Week — Nutrition Stripped

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mckel post
This week’s featured blogger is definitely going to make you hungry! Meet McKel of Nutrition Stripped. A while back, McKel reached out to me with a question about her blog. Immediately upon looking at her blog, it was clear to me that she knew what she was doing. Her photos are mouth-wateringly beautiful, her writing is excellent and her blog’s clean design makes it easy to read post after post. When I thought about starting this feature, she was one of the first bloggers who came to mind.

McKel has achieved very rapid success (in terms of blogging), boasting a Facebook account of over 8,000 fans and an eye-popping 67,000+ Instagram followers! Take a look at her Instagram account and you’ll see why. Talk about staying focused and delivering what your audience wants!

One additional note – if you’re looking for a LEGIT food blog to follow, this is a great one! McKel is a Registered Dietitian and a Licensed Dietitian/Nutritionist. Basically, she knows what she’s talking about when it comes to what is good for you and what isn’t.

Ok, so let’s hear from McKel and learn about how she’s achieved such great success in just over a year of blogging.

How did you choose your url? What does it mean to you?
This is a great question! I have a lot of people ask me what the meaning behind Nutrition Stripped is. First, when I was brainstorming names I wrote down a list of adjectives, concepts, imagery, or visuals that I felt represented my philosophy about food, coaching, and overall health. I came up with a list of about 40 adjectives and starting narrowing them down. A couple of names that were great, were either too similar to names already out there, didn’t roll off the tongue well, or didn’t make sense/capture the message I was trying to portray. Also, I took it to my family and friends with each name and presented it as “What do you think this means… or what do you think of when you hear this…?” Those were helpful questions to ask.

I also had to keep in mind, would this name be something my company could be named after. Nutrition Stripped essentially means getting back to bare basics with nutrition- stripping away nutrition confusion and just getting back to the real deal. Whole real foods is the basis of my food philosophy- I also clearly state what my food philosophy is on my blog for everyone to read and get a sense of where I’m coming from.

In one sentence, describe your blog.
Healthy whole food eating made deliciously simple with nourishing recipes and nutrition services by a Registered Dietitian.

How long have you been blogging?
It was a year mid- January!

How long did it take you to earn your first $100 from blogging?
At least 6 months- it takes a lot of time, patience, and hard work. For a while I didn’t want to sign up for ad networks because of lack of control with what would be advertised on my site- I wanted to make sure it was congruent with what I was preaching and believe in. I do my best to monitor ads, but sometimes a couple slip through I would rather not see.
mckel quote 1
What is the best piece of advice you have received about blogging?
Have your own voice! Be who you are, don’t copy someone else just because you see him or her being successful. Take notes, but ultimately no one can be you better than YOU. There’s a solid quote I love “Comparison is creative kryptonite. Be in your own game”.

What is one thing that you wish you knew about blogging before you started?
The time, labor, and hardships that go along with it. Blogging isn’t just sunshine and rainbows all the time- it’s a FULL time job if you make it out to be. You’re not only a writer, but in my case with food blogging, I’m also a photographer, social media marketer, recipe developer, editor, accountant, business guru, and then my actual title of a dietitian, which involves one-on-one coaching.

What is the most recent “aha” moment you have had about your blog?
Make it work FOR you, not WORK you. Having a blog is just one of many platforms for your crafts.

Your Instagram account is tremendous. What do you attribute to such amazing growth there?
Visuals and knowledge. We’re visual beings and in my line of work for food blogging, sharing nutrition information and touching base with my clients, it’s based largely on visual appeal. I also feel it’s grown so well because of the content I share. An unfortunate side of social media in general is the “guru” effect- you have people who eat food claiming they’re nutritionists or feel entitled to recommend specific things nutritionally speaking, to a huge audience. It can be dangerous and full of bad information especially when these individuals have thousands of followers! I like to think people can have peace of mind and rely on my information coming from my solid background in nutrition, science, and my experience- not just “hearsay”.
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You offer nutrition and health coaching services. Has your blog helped get you more clients? If so, how do you think it has?
I do offer nutrition services from one-on-one coaching with clients to recipe development with companies; freelance writing for articles/magazines/journals, to food styling and photographing work. Having a blog and website has allowed me to share “what I can do” in terms of nutrition content I share for free, photography, and also connecting with people on a more person level.
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In general, do sponsors come to you, or do you reach out to them?
I’ve only engaged in one sponsored post thus far and that’s because they’ve contacted me. I’ve had many sponsors, brands, and products contact me for sponsored blog posts that I’ve turned away simply because their product or brand is not in line with my philosophy or I didn’t truly enjoy the product. I’m honest with my readers and I would never engage in a sponsored post just because I was paid to do so, honest and integrity > money!

Do you do it all yourself or do you have a Virtual Assistant? How many hours does your VA work?
Before you asked me this question I had no idea what a virtual assistant was! I do it all solo. I’m the photographer, designer, writer, editor, recipe developer, accountant, social media/marketing guru, etc. If I did have a VA they would be working well over 20 hours a week, but since I don’t- that’s all me. The way Nutrition Stripped is growing, I will have to hire someone on in the future.

Do you have another job, or is blogging your main source of income?
I work as a Registered Dietitian coaching clients one-on-one through my personal business of Nutrition Stripped, freelance nutrition writer, and I work with several companies as their dietitian.

How many hours per week do you work on your blog/recipes for your blog?
It varies from recipe to recipe- some are quite easy to develop because they’re things I eat on a daily basis (for example, smoothies, Nourish Bowl, stir-fry’s, etc.), whereas others take many more trials of recipe testing (for example, cakes, cookies, breads). To estimate, I’d say around 2 hours total for each photo shoot + photo editing, 1-4 hours recipe testing, 1-3 hours writing a blog post. Some of my blog posts aren’t recipes, they’re researched based such as my “Spotlight On” series where I go in depth about a specific food or ingredient, health benefits of, and nutritional content.

Do you try to keep set hours for yourself or do you just work until the work is done?
When I first started out, I had no clue how to balance my schedule and I let my blog work me- as in, overwork me! I’ve since learned how to better manage my time, get organized, and set boundaries with work and personal life. Blogging is a fantastic part of my life that I enjoy so much that sometimes it doesn’t feel like work- for example photo shoots and editing is incredibly fun and stress relieving for me.
mckel quote 4
What advice do you have for someone who wants to start a blog (any blog)?
Be patient, work smarter not harder, set boundaries, have your unique voice, be true to yourself, and know that nothing happens over night. It takes weeks, months, maybe even years of hard work and dedication to take your blog to your dream goal. You’ll get there if you stay on track, enlist a great group of supportive friends and family, and take it step by step (or should I say blog post by blog post).
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Thanks McKel for a great interview!

While McKel has experienced a more rapid growth pattern than most one-year old bloggers, it’s pretty clear as to why. Take one look at her site and social profiles and you see that she sticks to her focus 100%. Reading the interview makes it even more clear – McKel takes what she does very seriously.

My favorite part was that she says “it doesn’t feel like work” when speaking on blogging. This is perfect! I say this often here on the blog – you have to LOVE what you are doing, or it’s not going to work. There are very few people who would stick with something they don’t enjoy for 6+ months without making money. You have to love it and take pride in it. Again, it is very clear that McKel does, and I think that is a major factor in her blog’s speedy growth.

I also like how she talks about not letting your blog run you. Time management plays a big part in this. If you set a schedule with goals and plan out your days, you will allow yourself some non-blogging time, which is important in avoiding burnout.

McKel is an excellent example of having a vision for her blog and executing. She wants to show that she has extensive knowledge in nutrition and I think she does an outstanding job at that. She approaches her blog with professionalism and every post and social media update improves her chances at landing new clients. It’s not easy landing clients for consultations out of the blue, and using a blog the way McKel does is genius, when done the right way.

Filed Under: Blog, Featured Blogger Tagged With: featured blogger

Featured Blog of the Week — Kroger Krazy

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kroger krazy
Ok, I am beyond excited about this week’s feature. Not only is Katie from Kroger Krazy an incredibly successful blogger, she’s also just a really awesome person in general! Her site is the place you want to go to if you shop at Kroger. She is the perfect example of finding success by choosing one thing and simply doing it better than anyone else. When it comes to Kroger deals, Katie has them on lockdown.

The things Katie shares below can help anyone looking for some quality blogging advice from someone who has found success through her blog. Trust me guys – she is very successful and you’re going to want to read what she has to say!

Another reason I wanted to hear from Katie is that she went through a re-brand that turned out to be wildly successful, and she shares some of her experience with that below.

How did you choose your url? What does it mean to you?
Well, that one is easy. I post All Kroger, All Day so Kroger Krazy seemed to fit with that.

How long have you been blogging?
Just over 4 years.

What is your main blog niche?
Deals (Kroger)

Who designed your blog?
I have design elements from both Mortiz Fine Designs and Pixel Me Designs.

How long did it take you to earn your first $100?
I made $100 in my first month of blogging.

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What is the best piece of advice you have received about blogging?
Serve your reader.

What is one thing that you wish you knew about blogging before you started?
I wish I had known how much technical skill you needed. I just wanted to post the DEALS! I had no idea about all the backend stuff that goes on. I used to stay up until 3 am every night trying to figure it all out. I taught myself a lot, but if I had to do it all over again, I would have invested in a designer and tech person right away and saved myself so many headaches.

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You re-branded very successfully. What was the main reason behind doing that? What was the biggest challenge with the re-brand?
So, I started off like every other deal blogger posting EVERY SINGLE deal out there. This included free samples, online deals, coupons, national store deals as well as Kroger deals. I operated as CouponKatarina.com for 2 ½ years and had SOME success with that. I then hit a plateau and realized that I could no longer compete with the huge blogs who were posting the same exact deals I was – except they had teams, where I just had me and maybe one other helper (sometimes). I decided to just focus on ONE THING. I checked my analytics and noticed that my Kroger deals were my readers’ number one destination. And my heart was absolutely with those posts as well and it showed. It was a no brainer. So in May of 2012 I rebranded as Kroger Krazy and have never looked back. It has been the BEST decision I could have made. Not only have I set myself apart from “the pack”, but I have made myself the expert on all things Kroger. Being able to declutter and focus on just one store has enabled me to ROCK it out.

The biggest challenge was getting readers acclimated to the new focus. Many of them were very disappointed because they relied on me for freebies and other deals. Those who did not have a Kroger store near them, I lost as readers. Some of them were not nice about it too. I went through a couple of very low months (traffic-wise), but once people realized that I was providing useful content, that changed. Regardless, I still felt very strongly that this was the right decision for me.

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What is the most recent “aha” moment you have had about your blog?
Recently I have started posting a lot of personal pictures and doing videos. This requires me to “put myself out there” so to speak, which is difficult. The majority of my readers LOVE getting to know me better in this way. However, when you put yourself out there like that, it also brings out the haters. For the first time in 4 years I am getting mean and hateful comments from people. Let’s face it, those words are hurtful. And I found myself spending WAY too much time on them. So, my aha moment was realizing that every moment I spend on those comments is taking away from the rest of my readers who DO NOT feel that way. That’s when I adopted my new mantra: “Am I going to expend energy playing defense against the 1% or building awesome for the other 99%?”

What goals do you have for your blog?
To be awesome. To diversify. To grow so that I can hire more help and focus on my videos and other projects instead of the daily grind.

What concerns do you have, if any, about the future of your blog and its income?
Being a store-specific blog, I have 2 MAIN sources of income: Coupon prints and ads. If either of those go away, I am in big trouble. So my main goal for 2014 is to diversify. I have a few things in the works as far as working with brands directly…just waiting to sign on the dotted line. 🙂

quote3
Do you do it all yourself of do you have a VA? How many hours does your VA work?
Oh goodness no. There’s no way I could do this all by myself. I would be a crazy person. I have the most amazing VA ever. She probably works 30 hours a week, but I pay her per TASK so I’m really not sure on that. She is a huge TEAM player and works toward the success of my blog, not what she can get out of it. I tell her every day that she can never leave me. HAHA! How did I find such a gem? I advertised for Help Wanted on my blog. I highly recommend it!

How many hours per week do you work on your blog?
About 80 hours a week.

Do you try to keep set hours for yourself or do you just work until the work is done?
I really struggle with trying to balance everything. It’s hard to turn it off because it’s MY business. I pretty much have the computer always open. Phone under my pillow at night. 🙂 I do try to take at least ONE weekend day off. And when I say day, I mean afternoon. 🙂

What advice do you have for someone who wants to start a blog (any blog)?
Pick something you love. It will show. Be the expert on it. Be prepared for LONG endless hours before making any real money. Get a great support system. This not only includes design and tech people, but fellow bloggers who can relate to what you’re going through, to whom you can bounce ideas off, etc.

What is your #1 revenue source?
Coupons.com, Google adsense follows that

What is your #1 traffic source?
Facebook, then Direct Traffic

Do you have another job, or is blogging your main source of income?
My blog is enough. 🙂

How long did it take to start making an average of at least $1,000 per month from your blog?
About 3 months
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Can I just say wow?! Such great stuff from Katie!

First up, I’d like to address Katie’s quick success. This is the 7th feature I’ve done here and she is the first blogger that made $100 in her first month of blogging and the first who made $1,000 per month within 6 months of starting. I am not quite sure what to attribute this to, since I know some of the other bloggers I have featured have tremendous work ethic just like Katie and it took them longer to find financial success through blogging. I am guessing it’s because she is just that good at what she does.

I would also like to highlight Katie’s #1 traffic source. People are constantly complaining about Facebook and the way they are handling business pages, yet Katie is seeing tons of traffic from her page. This is due to incredibly high interaction with her fans. I still don’t believe (and Katie proves this idea) that Facebook should be ignored in any way as a source of traffic for a blog.

I also like that Katie has addressed the challenge with putting herself out there more. Deal bloggers are generally a lot less personal that lifestyle bloggers, so sharing parts of their lives can be scary. I like that Katie has grabbed the bull by the horns and just gone for it, ignoring the haters. Her quote about spending her energy on the haters vs. supporters is one of my favorite blogger quotes I’ve ever heard.

So as we do here on the More from Your Blog features – let’s show Katie some love and check out Kroger Krazy. If you’re a Kroger shopper, something tells me you’ll be following her site very closely after just one look!

Filed Under: Blog, Featured Blogger

Featured Blog of the Week — ONE little MOMMA

4 Comments

kilee
It’s another week and another awesome blogger for y’all to hear from and to learn from!

Today, I’m happy to introduce Kilee from the blog ONE little MOMMA and the wonderful Etsy shop ONE little BELT, where you can find adorable belts for your little ones, among other great products. One look at the 395+ reviews in her shop and you can see that she’s doing an amazing job! She’s also sporting a very well-designed blog and a fancy Google PageRank of 4! She also has a Facebook fan page with over 4400 fans!

I reached out to Kilee because she’s a dual threat: she has an awesome blog and one of the better stores on Etsy that I have seen from a blogger.

Below are the questions that I asked Kilee. As always, the entire thing is really great, but I have bolded the parts that really stood out to me.

How did you choose your url? What does it mean to you?
I started my blog as an extension of our small business, ONE little BELT which sells leather belts and more for babies and toddlers. I wanted to name my blog something that would connect it to OLB, but also represent what I blog about.  My husband frequently calls me “little momma” so one day it just came to me. My blog is part of our business, but also about our family, my style and me.

How long have you been blogging?
I have been blogging since July 2012.

What is your main blog niche?
My blog niche is tough to pinpoint. I think I am a lifestyle blogger, but I lean heavily to the personal style/fashion side. I love to share easy DIY’s, personal stories and our day to day activities as well as outfits and style advice.

Who designed your blog?
My blog design is from Miss Audrey Sue Designs. I chose my colors and designed my logo and my header, but Audrey did the rest. She has great style and is fab to work with.

How long did it take you to earn your first $100?
It took about a year. I was sent free product to review before then, but actually getting paid took a while. Part of that was difficulty getting Google Ads set up on my blog. I didn’t have any ads until probably six months in and they paid nothing for quite a while.

Kilee quote 1What is the most recent “aha” moment you have had about your blog?
This question is perfectly timed. Just last week I was struggling with how to deal with sponsors who wanted to send me product for reviews or put ads on my blog. While I want blogging to provide an income, that isn’t why I blog. I don’t want to jeopardize my relationship with my readers because I’m getting paid by a company to write. It is really hard to have an unbiased opinion when you are getting paid. A big theme on my blog is being real and authentic as a blogger so I have decided to change my sponsorship policies. I’ll be phasing out sponsored posts and do my best to only write what is true to me, my taste and who I am. I want to build a base of loyal readers who can trust me and I think that will work out for me in the end.

What do you give credit to for your great social media following numbers?
As much as readers hate giveaways, they are the biggest way that I have grown my FB and Twitter numbers. My Pinterest and Instagram numbers have grown on their own- I like to think because of my good content. I also contribute to two other blogs that are larger than mine. They have really helped to promote my blog on their social media channels.

What are some of the main ways that your blog helps your Etsy business?
1. My blog is one of the biggest traffic drivers to my Etsy shop.
2. I have formed relationships with other bloggers who have helped to promote my shop to their readers.
3. I personally love to buy from someone that I know. Having a blog has also helped me “make friends” with so many potential customers.

Kilee quote 2Would your business be where it is today if not for your blog?
I have no idea. I thought we were growing steadily and doing well before I started blogging, but since blogging things have grown so much more! Blogging has done more than I probably know for our shop.

What is one of your more successful posts (in terms of traffic numbers, income, comments, shares or whatever) on your blog and why do you think that is?
My most successful posts are all hair tutorials. This wavy hair tutorial is my most popular and I think that is because it was one of the first ones I wrote. (It has had time to make its way around Pinterest.) My hair is unique and one of the most popular topics on my blog. I think readers are drawn to bloggers with something unique that they can learn from.

What goals do you have for your blog?
My goals are obviously to grow my readership as well as our customer base. I would like to learn how to edit and create more videos and video tutorials on my site. Most of all I would like to stay true to myself and never come across as a sell-out.

Do you do it all yourself or do you have a Virtual Assistant? How many hours does your VA work?
I don’t, but I have started looking into it. I would love to have one to help me with 2-5 hours of work a week.

How many hours per week do you work on your blog?
As a SAHM it is hard to count up. I think about my blog all of the time, but usually sit down to work for 2-2.5 hours each night M-Sat. Then there is the time that it takes to photograph projects and outfits which might be an extra hour or two a week.

Do you try to keep set hours for yourself or do you just work until the work is done?
I try not to work on my blog on Sunday although I usually take outfit photos on that day because my husband is home to take them. I also try not to or just can’t get on the computer to work while my kids are awake. I can do a little during the day, but not much.

Kilee quote 3What advice do you have for someone who wants to start a blog (any blog)?
My advice is all over the place. I would recommend setting a schedule for yourself. Pick a topic that you will blog about for each day on your schedule. Be consistent with your posts no matter how often you decide to post. Write about what you enjoy and what you know about. Even if you don’t know much about it, if you enjoy it, you will learn SO much by blogging about it. Find a blogging mentor and connect with other bloggers. Go to a blog conference.

What is your favorite part about blogging?
I love connecting with readers and feeling like I have helped someone.

What is your #1 revenue source?
Google Adsense

What is your #1 traffic source?
Pinterest

Do you have another job, or is blogging your main source of income?
Blogging and my Etsy shop are my income sources. My husband works full time as an accountant.

How long did it take you to reach the level of income that you are at now with your blog?
A year and a half.

—————————————————————————————————————————————-
Kilee said so many things that I agree with!
– No surprise that we’ve got another blogger who says it took at least a year to make $100. Hearing that answer will never get old to me. It’s not that I don’t want people to be successful, but I think they need to know that it TAKES TIME!
– I like what she said about sponsors. I recently put out a post on this blog and emphasized that you should NOT, under any circumstances promote or write about something that you do not support. Letting money get in the way of your blog’s content is a dangerous thing.
– Having good, unique content, and content that teaches will produce results. Kilee is an excellent example of this. Make it unique, make it YOU and leave your readers wanting to come back!
– Perhaps my favorite thing is how Kilee credits her blog with helping her connect with potential customers. I really feel that this is the essence of a blog tied to an Etsy shop. The blog puts a personality into the shop and can show the products in a different light. It is a great way to promote a shop!

A huge thank you to Kilee for taking the time to answer these questions. Let’s pay her back by showing her shop some love. Check it out here!

Check back next week for another awesome featured blogger!

Filed Under: Blog, Featured Blogger Tagged With: etsy, featured blogger

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