Pinterest has made another change. This one is to their Pins, specifically. According to their introductory blog post about the rich pins, the 3 major types of pins that will be affected: product pins, recipe pins and movie pins. If you’re posting pins of these things already, you certainly don’t have to use rich pins. And you’re probably not going to want to after you see how complicated they are to create. See all of the nitty gritty details here.
Pins will now have up-to-date pricing information at the bottom of the pin as well as information about whether or not the product is in stock. There will then be a direct link to the store where the item is available for purchase. The stupid price stripe that used to appear in the upper corner of pins is now gone. That is nice because before, you literally couldn’t put a dollar amount in a pin (even if you weren’t selling a product) without it looking like a product for sale due to the stupid price stripe.
This created a bit of a stir in the blogging world. Obviously, food bloggers are concerned that more of their recipes are being shown on Pinterest, thus lessening the need for people to click through to their site. Well, the only things that will be included in rich recipe pins are the recipe title, cook time, ingredients and servings. People will still need to click through to the website in order to see how to make the recipe. Also, only big businesses are using rich pins right now and I don’t see that changing until they make the process of creating rich pins a LOT easier.
These will now contain content ratings, cast members and more. Woopty doo.
So that’s all rich pins are. So ignore the unnecessary panic that some people are showing because as of right now, rich pins don’t really change anything for 99% of bloggers.
In my mind, this is a move toward monetization for Pinterest. I believe they geared this change toward businesses and will let them use the rich pins for a while. Once they show their worth, I have a hunch the ability to create rich pins will come at a price. I could be wrong here, just a thought.