As you may or may not have heard, Pinterest is making some changes both to the layout of their site and to features available. As of today, you can choose whether or not to switch to the new look by using the settings menu (see left). There is also a red bar at the top of the feed page encouraging you to switch. In the not so distant future, all users will be automatically switched to the new look and the old look will be no more. You may want to just make the switch now. I promise, it’s not bad. Plus, I always feel better if I do something by my own choice, as opposed to being forced.
Let’s take a look at what exactly changed (or will be changing, for those who have not switched), what these changes mean, and how you can make the easiest transition into the new Pinterest layout.
Let’s start with the very top, center of the page. The categories are now on the left of the search bar, which is still located in the upper left corner of the site. The only place I see a “following” link now is in your main boards section. The other 3 options are at the top of the category dropdown menu.
Moving on to the upper right portion of the main page, the “Add+” and “About” menu options are gone, and now the only option there is a (much wider) dropdown menu in the form of the user’s name. The “About”, “Business”, “Privacy” and “terms” links are now at the bottom of the category dropdown menu. You’ll find the all important “Add Pin” option under the dropdown menu on the right.
Ok, now let’s have a look at the main page. Click pics to enlarge.
Noticeable differences on the main page:
– There are no more white borders around each pin (both on the feed page and the zoomed in views) . The photo goes all the way to the edge of the pin, which results in larger photos on the feed page.
– Additionally, the photos on the feed page have been made larger in general (aside from the border being gone)
– One thing I don’t like is that every pin has two lines below it. The first says who pinned it and the 2nd says onto which board they pinned it. I think the two lines make for wasted space on every pin. Add that up and that’s a ton of space.
– When you hover over a pin now, a fancy red Pin button pops up along with the “like” button. Gone from the home page is the ability to leave a comment on a pin. You’ll be able to leave a comment now by clicking the Pin and using the comment box just below the pin.
Differences when you click a pin:
– When you click a pin, the image that shows up maxes out at 735 pixels (click here to see a new pin at actual size) instead of 600 pixels (click here to see a pin at the old size). The pictures are also better looking in general.
– You’ll also notice changes to what’s at the top of pins in the zoomed in view. Instead of the (linked) profile name, little profile picture, website link and “follow” or “unfollow” buttons, there is this:That’s a big improvement in my mind. It really encourages pinning and sharing. Additionally, you can easily see how many people have “pinned” and “liked” that particular pin. Before, you had to scroll below the post to find that information. And I LOVE the “website” button hat takes you straight to the pin’s website.
– Furthermore, before, there were small images from the board that the zoomed in pin was from, in addition to other pins from that user. Now those are on the right side of the zoomed in pin. Another positive change in my opinion, as it eliminates scrolling to see more from that particular board or user.
– There is also this new feature at the bottom of a zoomed in pin:
People also pinned is a new feature where you can see what people who pinned the pin you are looking at also pinned. This is helpful if you are researching something, because you are likely to find similar things to the pin you are looking at right under that pin.
So what’s gone?
Links: you can’t put a link in a comment or even a pin description anymore.
Hashtags: they’re gone. Nothing after a # sign will be clickable.
Links to Pins: Ok, these are not gone, but you HAVE to use the embed link system (available under the “share” button when clicked on a pin) or the link will be a broken image.
Simultaneous Tweeting: you can no longer Tweet a pin as you pin it.
Gifts: this was where you could find everything that had a price in the pin. Well it’s gone.
Shorter profiles: now only 160 characters are available instead of the 200 that used to be available.
Easy comments: you now have to click a pin and use the comment box below the pin to leave a comment on that pin. No more commenting from the main page.
Like Board: you can no longer “like” individual boards (for some reason).
This brings me to the most important change of them all. It’s actually a very small change, but if you’re trying to create a “pin it” button, you might freak out a little. OMG where is the “about” option?!?! Remember, it’s at the bottom of the category dropdown. Click “about”, then on the next page, click “goodies” located on the top menu. Recognize that page? You should. Making your “pin it” button from here will be pretty much the same.
Overall the changes are not bad at all. People get weird about change, but there’s really nothing to get upset about here (unless you REALLY liked hashtags, in which case all of your followers will be happier). Also, for businesses, there is promise of great analytics and reporting metrics for business accounts. It’s all speculation as to what exactly that means, but stay tuned here for details as they emerge.
What do you think? Are you happy, sad or confused?