I got this question last week from @99boxesofshoes on Twitter. She wants to know why Google Analytics statistics differ from the stats found in her Blogger dashboard AKA Blogger stats.
This is a great question because it is something that probably bugs a lot of bloggers. Which stats are correct? What do I give to companies when they ask for stats? Why are they different?!
So why do Google Analytics stats differ from Blogger stats? Let’s find out!
Note: if you are in WordPress and have JetPack stats, this post is also useful. Just replace “Blogger stats” with “JetPack stats” and the whole article will apply to you as well.
In short, Google Analytics uses an entirely different tracking system than Blogger stats. It is a common (and true) belief that Google Analytics stats are generally more accurate.
A common misconception is that this number is off because Blogger stats count your own pageviews. That is simply not true because Google Analytics also counts your own pageviews. Disabling Blogger stats from counting your own pageviews might make your numbers closer to a match, but it will not be giving you the most accurate information.
The main reason why these numbers are different is that the Blogger stats system counts visits from robots and search crawlers. You see, search engines like Yahoo, Google and Bing go out and crawl the web for pages and content multiple times each day. Every time they crawl your site, it is counted as a pageview in your Blogger stats. Those are not real people and are not really pageviews. I know, your Blogger stats are so much better! But they are not your true stats. Additionally, the Blogger system counts spam bots, while Google Analytics has the capabilities to identify these bots and to not count them as pageviews.
This discrepancy is good to know when you are buying advertising spots on other sites. If they claim a certain number of pageviews, shoot them an email and ask if that is from their Google Analytics or their Blogger stats. I have seen numbers differ by as much as 50%. So if a site is claiming 30,000 pageviews per month, it could actually be 15,000. That is important information to know when you are spending money on advertising.
For many of you, this post may come as a harsh reality. Your true stats are probably lower than what you see in your Blogger dashboard. Your best bet is to set up Google Analytics and to go by the numbers provided by GA. They are the most accurate and using those numbers going forward is the best thing to do.