Making money with Google Adsense
Adsense is the go-to moneymaker for many bloggers and website owners. The main appeal of Google’s Adsense is the “set it and forget it” idea that comes with it. Once approved, you add a bit of code to your site and voila, you’ve got great, targeted ads for your readers to see! Targeted ads from Google’s Adsense are better than any other content advertiser that we’ve seen. Have you ever been shopping online at a certain store and gone to another site only to see ads for that store you were just shopping at? Those are targeted ads and Google does them best. Also their click-through-rate and cost-per-click are generally higher than competitors. This makes Adsense the leader of the pack. Would you expect a Google product to be anything but a leader?
There are many factors that should be considered when dealing with Google Adsense. First and foremost, do NOT click your own ads and do NOT tell others to click your ads. This will get your account banned very quickly and there is no turning back from that point. It’s easier to get the President of the USA on the phone than it is to get someone from Google.
You also want to consider how many ads you will be placing. Google shows 3 image ads and will show up to 3 more text ads if you choose to place them. It’s a good idea to make your ads noticeable, but not distracting and annoying. You don’t want your content to compliment your ads; you want your content to overshadow your ads. Ads are completely secondary and you don’t want people looking at your site as a bunch of ads.
Another factor to be considered is the size and placement of the ads. In a meeting with the folks from Google Adsense, we learned which sizes of ads offer the highest average payment per click. We also learned the “hot zones” of placement. See the hot zones according to Google below:
Now, of course you might not want to place an ad smack in the middle of your site, but there are certain areas that perform better than others and you should know what those are before diving in. For instance, did you know that ads in a right sidebar perform better than a left sidebar? That might be a good thing to keep in mind when doing a site design/re-design. The thing about placing ads is that they change the appearance of your website. I don’t condone changing the appearance of your site very often, so do your research, pick a spot and stick with it. As far as the ad sizes, we were told that the highest number of advertisers bid on ads that are 300×250 (standard sidebar) and 728×90 (standard banner). A higher number of bidders means a higher cost-per-click, which means you get paid more.
So the really basic concepts of making money with Google Adsense are ad size, quantity of ads, placement of those ads and performance tracking. We’ll dig deeper into Adsense in other articles here. Take a look at our Advanced Google Adsense Tips post to learn a even more!