
There are many reasons why someone would want to track outbound links on their website or blog. Perhaps you'd like to present statistics to a sponsor about a link that they paid for, or maybe you are having a discrepancy with an affiliate company regarding clicks or tracking. Whatever the reason, tracking clicks on outbound links through Google Analytics is actually quite simple. This post is written assuming that you have Google Analytics up and running on your site. Here's how to track outgoing links using Google Analytics: 1. Go into your HTML editor for a post. Here's what a normal link will look like: ANCHOR TEXT Now, here's what the new tracking link will look like (and I'll break it down just below): ANCHOR TEXT Ok, so what the heck does this mean? "trackevent" is prompting Analytics to track the "event" which will be named later. The next two are "outbound links" and "clicks", which are what you want to track. If you're only interested in tracking … [Read more...]