How to See Where Traffic is Coming from with Google Analytics

how to see where traffic is coming from with google analytics

In my previous Google Analytics posts, I have shared how to see your most popular posts and how to see stats from a single post. Today I am going to show you exactly how to see where traffic is coming from for single posts and for your blog as a whole.

Before we get into it, let me get the easy part out of the way. To change the date range for any of the reports you want, click this box and choose a start date, and end date and click “apply”.

How to See Where Traffic is Coming from for a Single Post

Head over to your Google Analytics dashboard and on the left side, do this:
how to see where traffic is coming from single page
This will bring up a list of all of your pages. They will be listed from most pageviews to least, 10 posts per page. You’ll see a search box toward the right side of the page that you can use to quickly find specific posts:

Once you find the page you are looking for, click on it within the search results. You’ll then see basic stats for only that page. To see where traffic is coming from for that page, do this:
stats from single page
Now you’ll see a new column for your traffic sources, again listed in descending order by pageviews.
traffic sources for a single page
Boom! There are your sources. Now, you’ll have trouble getting specific keyword info from Analytics due to their privacy policy, but you’ll get info for every referring site, which is very helpful.

Ok but what about your site in general? That’s next up!
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How to See Where Traffic is Coming from for Your Site

Ok, so now we’re going to see who is referring people to your site in general. So instead of single posts, we can see referral stats for our entire site in one report. It’s actually very easy and can be done with just a couple of clicks!

Here’s how:
Get to your Analytics homepage and do the following on the left side:
all traffic sources
This will bring up, listed in descending order by pageviews, your traffic sources.

Notes: t.co is Twitter. m.facebook.com is mobile Facebook. Direct/none means that Google couldn’t identify a source for that traffic. It could be direct url typing, bookmarks, email links or other factors.

Bonus tip! To see what page people are landing on from a specific referral, do this:
Click on the referral source. Then do this:

Once you click on landing page, you’ll see the page(s) listed in descending order by pageviews for that specific source.