SEO = search engine optimization aka “showing up in Google”
SEO done within a blog post is called on-page SEO and is one of the most important factors of SEO. Backlinks, good consistent content and linking within your own site are other important factors. This post will show you 5 ways that you can optimize each blog post individually.
1) Use keywords in your post title.
This is a big one. Of course, there will be times when this does not make sense, but you should try to do this with almost every post. Having your keywords in the posts title is one of the most important factors of on-page SEO.
2) Use the keyword/phrase 3-5 times in an average blog post.
Too little isn’t a good idea, and too much is definitely a bad idea. The Google robots can tell if you are “keyword stuffing”, so don’t do it! I recommend using the keyword/phrase 3-5 times for every 300 words in your blog post.
3) Image name and “alt” tag.
It is important to name your image after your keyword and to add that keyword to the “alt” tag of the image. This is an example of the code I used for the image in this post:
You can see that the image name has the keywords as well as the alt tag. You should do this too. IMG_7784 does NOT help your SEO one bit! 🙂
4) Use a meta description for each post.
Include keywords in that description and make sure it is not more than 160 characters. To see how to add a meta description to every blog post, see this post.
5) Link to other posts.
For the post that you are working on, this will not be possible right away. However, it is a good idea to link back to older posts on your blog every now and then. So if you’re talking about a blue sweater that you posted about last year, link to that post! Search engines like when a site has a good internal linking structure, so do this at least every 5 posts if you can.
There you go! Remember, on-page SEO is not everything. You should still be producing consistent, good content and should be looking to build quality, natural links back to your blog and specific blog posts.
Hi Zack,
SEO element in a blog/website content is crucial to implement. Though it’s not a good strategy to depends on search engine visitors, there’s actually millions opportunity we can get from it. It’s surely not a wasting time to understand the SEO matters, your guide above make it easy for newbie to master it faster. Great tips!
Yep, SEO should definitely only be part of one’s website marketing strategy.
Great advice! SEO is extremely important for those just starting out in the blogging world, like myself!
Yep, starting out with good SEO is a great way to do it!
i want to that only one post should be show in my post per cetegory rest all should be as page next
In Blogger, you can change that by going to settings, then “posts and comments” and changing the number of the first setting to 1. That will also change your homepage though. I am not sure how to separate the category settings from the homepage in Blogger.
Good post, These SEO tips is vary helpful , If you play smart by knowing what the search engines want and react to it efficiently, you might see your blog gaining more traffic on the way of blogging.Search engines like Google, Bing, Yahoo etc., and its search algorithms work efficiently based on the blog’s performance and its content.
That’s great Zack! And as a blogger my kind advice is not to ignore the meta data that appear as snippets in the search engine. Writing a compelling meta title and description is very essential to have more click through rates (CTR).
Yes, absolutely a meta description will help CTR!