SEO = search engine optimization aka “showing up in Google”
SEO done within a blog post is called on-page SEO and is one of the most important factors of SEO. Backlinks, good consistent content and linking within your own site are other important factors. This post will show you 5 ways that you can optimize each blog post individually.
1) Use keywords in your post title.
This is a big one. Of course, there will be times when this does not make sense, but you should try to do this with almost every post. Having your keywords in the posts title is one of the most important factors of on-page SEO.
2) Use the keyword/phrase 3-5 times in an average blog post.
Too little isn’t a good idea, and too much is definitely a bad idea. The Google robots can tell if you are “keyword stuffing”, so don’t do it! I recommend using the keyword/phrase 3-5 times for every 300 words in your blog post.
3) Image name and “alt” tag.
It is important to name your image after your keyword and to add that keyword to the “alt” tag of the image. This is an example of the code I used for the image in this post:
You can see that the image name has the keywords as well as the alt tag. You should do this too. IMG_7784 does NOT help your SEO one bit! 🙂
4) Use a meta description for each post.
Include keywords in that description and make sure it is not more than 160 characters. To see how to add a meta description to every blog post, see this post.
5) Link to other posts.
For the post that you are working on, this will not be possible right away. However, it is a good idea to link back to older posts on your blog every now and then. So if you’re talking about a blue sweater that you posted about last year, link to that post! Search engines like when a site has a good internal linking structure, so do this at least every 5 posts if you can.
There you go! Remember, on-page SEO is not everything. You should still be producing consistent, good content and should be looking to build quality, natural links back to your blog and specific blog posts.