Do you know what this means?
This is a bit of code that you add to the end of links to get the link to open in a new tab or window. Every link on your site that does NOT have a target blank code is removing a reader from your site.
When a link is clicked that opens in the same window, the person actually has to click the back button to get back to your site. If they see something on the new site they like and click on it, they now have to click back twice to return to your site. It may not seem like a big deal, but be honest, do you even do that? If I’m browsing and a site leads me somewhere else in the same window, I’m usually not coming back to the original site. Now, if the link opens in a new tab and I’m done with that link. Once I close the tab, I’m then staring at the original site again! That is what you want.
I am amazed to see that many “big” blogs do not have their links opening in a new tab or window. I’m sure your advertisers and fellow bloggers who you’re button swapping with appreciate it, but you are probably giving away more than you want by doing this. The majority of bloggers do use the target blank command and there is nothing wrong with that. By not using target blank, you are giving away more readers than your blogging counterparts. I would go as far as to say that the majority of your readers expect you to use the target blank command. It’s kind of annoying when they are taken away from your blog if they don’t want to be. So keep them there!
The only time I would recommend not using the target blank code is when you are linking within your own site. Then, it is expected that you keep the window/tab the same and let the reader browse your site in the same window/tab. Once you are linking away from your site, get them in a new tab and keep your site open.
This is the way the code for a link should look to open that link in a new tab/window: