If you’re still considering starting a blog but simply can’t figure out what to focus on, I’m here to help!
When you start a blog, it’s good to have an idea of what your main focus will be. If you love fitness, then that could be your main focus. If you’re crafty, then a craft blog is a good bet.
But what if you don’t have anything specific you want to write about? Well, that’s where the beauty of lifestyle blogging comes in. You can simply write a blog around your life. If you made a really good dinner last night, share the recipe and photos on your blog! If you just started running again, blog about your experience there.
While there is absolutely nothing wrong with a more narrow focus (like the ones mentioned above), keeping things general on a blog leaves you flexibility if you ever want to make changes.
If I have a running blog and all of the sudden, I get injured, or simply don’t want to run anymore, it’s going to be a more harsh transition to another topic. On the other hand, if I occasionally wrote about running in addition to a lot of other stuff, I could just phase out the running posts and just do more of the other content that I was already doing.
Some of the most popular lifestyle niches are: food, fitness, parenting, faith, fashion and beauty. Each of these niches have bloggers who make 6-figure incomes. There are also blogs who have no niche at all and make a lot of money. It really comes down to your ability to produce interesting content.
Choosing what to blog about really just comes down to (obviously) personal preference. If you start a blog over a topic that you are not excited about, you will most likely fail. If you start a blog about a topic because you think it will make you a lot of money, you will most likely fail. However, if you are passionate about what you are sharing, it will show in your writing and you will be able to build an audience based on your authenticity. That’s the ticket to a successful blog.
Rather than worrying about choosing what to blog about, make the choice (and commitment) to work hard on your blog and to stick with it – that’s the most important thing. After all, even if you’ve established a blog on one topic, you can always re-brand or start a new blog altogether.