Welcome to Part 2 of the Better Blogging Series. This series will run over the course of a couple of weeks and will provide some ideas and plans of action to make you a better blogger. To see all of the current posts in the series, click here.
I know it happens. You see another blog who has reviewed a product that you love or they are sponsored by one of your favorite companies and you get a little jealous. You’ll probably even utter, “lucky”. There’s nothing wrong with that, if you let it motivate you. If you sit and wallow and say “oh poor me” and “why did they pick her”, you’re never going to get sponsored. The truth is, you have no idea how hard that other blogger worked to land that opportunity. You don’t see the countless sponsorship rejection emails they got. You don’t know how many times that blogger agreed to post/tweet/feature that company as part of the sponsorship. Assuming that things are just falling into the laps of other bloggers is the worst thing you can do.
What you can do instead is make things happen for yourself. Make a list of companies you want to work with and reach out to them via contact information from their website, social media, or even a phone number. Do not assume you can just sit back, publish a few posts pew week and have the sponsors roll in. That’s not how it works. You have to create your own luck. You can’t expect every opportunity to come to you. The people at these sponsoring companies are very busy and don’t have time to browse through a hundred blogs and reach out to you. What you have to do, is put yourself in front of them. That takes emails, social connections and initiation on your part.
This philosophy is true in all aspects of your blog (and life, for that matter). If you want more blog followers or pageviews, make it happen. Do giveaways, button swaps, link ups and other stuff to promote your blog. (See How to Get Your First 200 Blog Followers)
If you want more Tweets and followers, be more active on Twitter. (See 5 Quick Ways to Get More Twitter Followers)
The moral of the story is that YOU need to stop wishing and make things happen.